THE LABEL RETURNS
Rooted in the archive, Humberto Leon, reimagines the label for a new era. Fashioned after the outlined block logo first used in the 1970s, the new mark honors Marie Gray’s original vision and the many identities that have shaped St. John since.
For more than six decades, each St. John label has captured a distinct moment in the house’s story.
Explore its evolution through the years.
1962: The Original Label
Ornate Gothic lettering marked the earliest St. John knits.
1960s–1970s: A Growing Retail Presence
Co-branded labels connected St. John with leading specialty stores and luxury retailers across the country.
1977: The Block Wordmark
The now-distinctive outlined St. John lettering introduced a stronger, more architectural house signature.
Late 1970s–1980s: Designed by Marie Gray
Marie Gray’s name joined the label, placing the founder and designer at the center of the house identity.
1992: St. John Collection
“St. John Collection by Marie Gray” became the defining label of a new era.
1994–1995: New Expressions
St. John Sport expanded the house toward more relaxed ways of dressing.
Late 1990s–2000s: Across Categories
Evening, Basics, Couture, and Yellow Label gave distinct identities to the expanding St. John world.
2009: St. John Caviar
A versatile collection built around the enduring ease and polish of black.
2010s–2020s: A Refined Signature
The label became increasingly minimal, centered on the St. John name.
2026 — The Heritage Mark Returns
Under Humberto Leon, a 1970s-inspired label returns and begins evolving across categories—a mark of the past, reimagined for what comes next.