HUMBERTO LEON
Appointed Creative Director
With Humberto Leon as Creative Director, St. John enters a new chapter — rooted in nearly 65 years of history, embracing what’s next.
Leon co-founded Opening Ceremony and spent eight years redefining KENZO as joint creative director, building a career at the intersection of fashion, culture, art, and community. His work spans collaborations with Chloë Sevigny, Adidas, Disney, and Fossil; costume design for New York City Ballet; and the interiors of his own LA restaurants, Chifa, Monarch, and Arroz & Fun.
The fit is organic — a shared California sensibility, a reverence for craft, and a belief in clothing that feels as good as it looks. Drawing from the St. John archives, Humberto brings fresh expression to the house’s signatures: knitwear, sport and jewelry.